Normative Influence is conformity based on one's desire to fulfill others' expectations and gain acceptance (Myers, 2009). 3. Informational influence refers to the provision of credible evidence of reality (Burnkrant and Cousineau 1975). What is informational social influence? Warm-Up: While you watch the upcoming video, answer the following question: WHY do the test subjects stand up? It is important when consumers feel the need to make informed choices. This usually happens when … Come up with as many reasons as you can think of. They perceive the opinions or usage of products by those who are seen as credible as proof of … Informational Advertising Example. Nomative & Informational Influence 1. Video 4. Normative & Informational Influence 2. Compliance. one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups; informational influence occurs when the group is the source of information about products and brands. These are just two examples of the many ways you can be mindful of and use informational social influence to help your own goals and decision making. Informational Influence:-This occurs when someone else provides information to the consumer to help them make a purchase decision. Informational influence is conformity under acceptance of evidence about reality which has been provided by others (Myers, 2009). Culture Culture are systems of norms and shared meaning that often have far more flexible membership than society. Informational Social Influence is where a person conforms to gain knowledge, or because they believe that someone else is ‘right’. Information … What is normative social influence an example of? Normative influence can affect the products we choose to purchase, for example we may buy certain types of clothing so as to avoid ridicule (or receive compliments) from our friends. Informational Influence. This is them engaging in informational social influence by believing someone – you! Information social influence occurs when people conform to peer views in an attempt to reach the correct answer for themselves; it is the desire to be correct. People are likely to alter their opinion depending on the information they have processed. Thus, providing information which is important to the customers and also which they accept as being verifiable is the key to the acceptance of such ads. This theory states that people usually gather information for both sides of an argument before entering a discussion. The individuals accept that the information provided is trustworthy and thus change their thinking, belief or behavior accordingly. For example, tobacco companies often run informative advertising as a part of resolving lawsuit in order to educate consumers about harmful effects of smoking. – has more information and a more accurate view that will help them make a decision. 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